- The Philadelphia Eagles logo is one of the most easily recognizable in the NFL.
- The Eagles made changes to the wordmark of that logo to try to create a more modern look.
- NFL fans across the league, including the team’s own fans, are clowning the new look.
If it ain’t broke, don’t fix it.
It’s a simple saying that rings true time and time again. But when it comes to sports teams, they just can’t seem to help themselves. This is particularly true of the Philadelphia Eagles.
The Eagles are already on the wrong side of history after switching from their iconic kelly green to midnight green in the mid-90s. Now the organization is up to its old tricks.
— Ari Meirov (@MySportsUpdate) June 16, 2022
Ari Meirov of Pro Football Focus reported on Thursday that Philadelphia is changing its wordmark. The Eagles are getting rid of their easily recognizable curved, boldface look for a more “modern” look that blends in with any number of USFL franchises.
The change prompted one Twitter user to ask the question that’s on all of our minds.
why are companies/corporations making their logos look lazier and uglier?
— Tyler Stange (@tyler_stange11) June 16, 2022
It comes as no surprise to see Eagles fans don’t love the new look.
— Ben Schneider (@bcschneider53) June 16, 2022
This is the worst thing to ever happen to me. Why https://t.co/XaZpX0dCiW
— Mike (@mhc_76) June 16, 2022
— Freddie (@fhembree13) June 16, 2022
Yo what in the world is this? This is a garbage transition. https://t.co/Pw2D7iy14P
— Danny Nolasco (@dNolasco_) June 16, 2022
Sigh, can we please just leave cool things alone? https://t.co/miEi4JxGXb
— Steph Driver (@StephaliciousD) June 16, 2022
— Your Hardcore Dad (@dansbadtweets) June 16, 2022
Fans of other teams across the league got in on the act as well.
The Eagles are objectively awful obviously.
But this is a huge L move. Right on par I suppose. https://t.co/bYQPz57kdP
— RJ Ochoa (@rjochoa) June 16, 2022
— FaZe Nickmercs (@NICKMERCS) June 16, 2022
Eagles fans when they see the logo change pic.twitter.com/UF5J2osxY1
— Donrelle ✊🏽🔥 (@Donrelle20) June 16, 2022
Every time a sports franchises goes back to retro colors or logos, fans seem to love the move. Instead, marketing departments have led us down a path of boring logos with zero personality.
Eventually professional sports franchises will learn not to mess with greatness. Today is not that day.