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It’s hard to sum up just how much the landscape of college sports has changed since the NCAA was essentially forced to allow its athletes to profit off of their name, image, and likeness after the organization’s longstanding model was ripped to shreds by the Supreme Court in 2021.
That landmark decision ushered in what is widely referred to as the NIL Era, which (depending on who you ask) has been responsible for some welcome changes that were a long time coming or has ruined much of the magic that previously made college athletics so unique.
It’s been impossible to ignore the impact NIL deals (and the money and perks that come with them) have had across the board, and it’s hard to argue any sport has felt the impact quite like college football.
There are plenty of fans out there who’ve bemoaned the influence those endorsements have had on recruiting and their ability to reduce the parity that was already wildly imbalanced prior to the advent of the NIL movement.
With that said, there’s one group of people who aren’t really complaining: the players who’ve been able to profit.
Over the past couple of years, stars at some of the biggest college football programs in the country have secured some absolutely massive bags thanks to the various partnerships they’ve been given the chance to pursue.
That includes Bryce Young, who took full advantage of the opportunities that come with being a Heisman Trophy winner who serves as the starting quarterback for the Alabama Crimson Tide.
If you’re wondering exactly how much Young was able to capitalize on his time in the spotlight, you’ve come to the right place.
Bryce Young has racked up a solid net worth thanks in no small part to his NIL deals
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Young didn’t waste any time taking advantage after the NCAA officially changed the rules to allow student-athletes to profit off of their platform.
In July 2021, ESPN reported the QB had inked a six-figure contract with Cash App and linked up with a number of trading card and memorabilia companies en route to racking up a windfall that was estimated to be worth around $800,000 (although he likely forked a chunk of that sum over to CAA, the prestigious talent management agency he signed with that summer).
Young continued to add more sponsors into the fold during the regular season. That included a partnership with Dollar Shave Club for an unspecified amount as well as a deal with BMW of Tuscaloosa that appeared to make him the proud new owner of an M Series sedan (the base model had a sticker price starting at around $56,000).
The Crimson Tide standout really upped his NIL game in 2022.
Young gave acting a shot by appearing in Dr. Pepper’s “Fansville” campaign and becoming the newest member of the “Heisman House” at the center of a number of Nissan commercials. As if that wasn’t enough, he also linked up with Beats By Dre and Celsius (an energy drink brand) to keep the good times going.
While none of those companies publically disclosed their investment in Young, On3 estimates he accrued around $3.5 million thanks to NIL deals before declaring for the NFL Draft following the conclusion of his junior year at Alabama.
As alluded to above, CAA likely took home 10% of that number, and it’s safe to assume he’s used some of that money to take care of other expenses in addition to treating himself on more than a few occasions.
With that said, it’s not a huge stretch to suggest Young’s net worth is currently hovering around the $3 million mark.
When you consider he’s projected to be one of the top picks in the 2023 NFL Draft, that total will probably spike by upwards of $40 million thanks to the rookie contract he’ll likely be offered (not to mention the many other endorsement opportunities that will come his way once he officially becomes a member of an NFL roster).
Must be nice.